Knowledge is power
In 2019, Pepper Money decided to embark on an ambitious research programme to create and share knowledge about the attitudes and behaviour of customers with adverse credit. The in-depth study shone a light on this important group, challenged preconceptions and presented new opportunities for advisers to help a wider range of customers.
We have continued to run the regular survey throughout the COVID pandemic and the results have painted a clear picture of a divided nation. Whereas some people have been able to maintain or even strengthen their financial position, others have struggled, with reduced income and increased debt.
Want to find out more about our findings?
Concern about having application for a mortgage/remortgage declined due to credit rating
Amount of current outstanding debt
The impact of COVID-19
People with adverse credit have been hardest hit financially by COVID-19.
Just as the virus does not affect everybody in the same way, the financial impact of COVID-19 is not distributed evenly, and people with adverse credit have suffered greater financial upheaval than the general population.
Ask the experts
In this series of videos, we asked some industry experts what they thought about the Adverse Credit Spring 2021 report and the advice they would give to brokers.
Our previous reports
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